since 1976
since 1976
Malaysia’s energy sector continues to demonstrate strong global brand strength, with PETRONAS and Tenaga Nasional ranking among the world’s strongest energy brands, according to the Energy 100 2026 report from Brand Finance, the world's leading brand valuation consultancy.
PETRONAS climbed one rank to become the second strongest oil & gas brand, with a BSI score of 83.5/100 and an AAA- brand strength rating. Brand Finance’s market research shows that PETRONAS, with brand value down 4% to USD13.8 billion, has strengthened perceptions of its reputation, reliability and customer engagement in Malaysia.
PETRONAS continues to reinforce its reputation through its social impact and energy transition initiatives, having invested more than RM500 million in social impact programmes in 2025, reaching over 2.5 million lives. Its hosting of Energy Asia 2025 and delivery of Malaysia’s first locally blended sustainable aviation fuel further support perceptions of innovation and national leadership.
Meanwhile, its Setel and Mesra Rewards ecosystem continues to strengthen everyday customer engagement through integrated fuelling, payments and rewards.
Tenaga Nasional also delivered a strong performance in the global rankings, ranking as the third strongest utilities brand in the world with a BSI score of 91.5/100 and an AAA+ rating.
The Malaysian utility provider's BSI score increased significantly from 88.9/100 in 2025, reflecting stronger stakeholder perceptions and the continued strength of its brand in its home market. 91% of respondents in Malaysia reported familiarity with Tenaga Nasional, highlighting the exceptional visibility created by its role as the country's primary electricity provider.
Its constant presence in Malaysians' daily lives, through billing, outage updates and digital service touchpoints, continues to reinforce strong brand recognition. The credibility associated with its government-linked status and role in providing essential national infrastructure further supports perceptions of the brand.
The results come as the global energy sector enters a new phase of transformation, with the collective value of the world's top 100 energy brands rising 6% to USD731.2 billion in 2026, from USD688.6 billion in 2025. Brand Finance identifies growing electricity demand, infrastructure investment, renewable energy and artificial intelligence (AI) as increasingly important forces reshaping the sector.
Brand Finance's analysis shows that the centre of energy investment is increasingly shifting towards Asia Pacific, the Middle East and selected emerging markets, where governments and national energy champions are deploying significant capital into renewable energy, grid modernisation, AI infrastructure and low-carbon technologies.
Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented: “The strong performance of PETRONAS and Tenaga Nasional demonstrates the continued strength of Malaysian energy brands on the global stage. The improvement in brand strength reflects the importance of reputation, reliability, familiarity and meaningful engagement with stakeholders. As Malaysia's energy landscape evolves, maintaining trust while demonstrating innovation and a credible transition strategy will be increasingly important for both brands.”
Global energy brands performance
Shell (brand value up 14% to USD51.8 billion) retains its position as the world's most valuable oil & gas brand for the 12th consecutive year, recovering strongly from a 10% decline in 2025. Shell's continued focus on LNG and gas has positioned the brand well as global energy demand continues to grow, particularly in Asia. The brand also remains the strongest oil & gas brand ranked, with a Brand Strength Index (BSI) score of 83.9/100 and an AAA- brand strength rating.
In the utilities ranking, State Grid Corporation of China (brand value up 20% to USD102.4 billion) remains as the most valuable utilities brand for 10 consecutive year ranked by a wide margin. Its growth reflects the scale of China's electricity infrastructure and the company's continued focus on strengthening transmission and distribution networks as electricity demand rises alongside industrial activity, electrification and renewable energy deployment.
The Chinese brand also continues to be the strongest utilities brand in the rankings, with a BSI score of 92.9/100 and an AAA+ brand strength rating. Brand Finance's market research data shows that State Grid continues to benefit from strong familiarity, reliability and reputation in its domestic market.
